To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.
NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.
Using a reconciliatory model to change attitudes towards COVID-19
This research was designed to see if we were able to change university students’ attitudes about COVID-19 in regard to precautionary behaviors such as mask-wearing, social distancing and vaccinations using a reconciliatory model. The reconciliatory model has had success in evolution research and we wanted to assess its success here. Additionally, we wanted to test if students’ perception of the respectfulness and relatability of the presenter influenced a change in attitude. For our model, we created 6 different videos from various individuals. After watching the videos, participants filled out a survey about if/how the video changed their minds, and if/how the presenter in the video was respectful or relatable. We then thematically coded the results.