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Description

This research was designed to see if we were able to change university students’ attitudes about COVID-19 in regard to precautionary behaviors such as mask-wearing, social distancing and vaccinations using a reconciliatory model. The reconciliatory model has had success in evolution research and we wanted to assess its success here. Additionally, we wanted to test if students’ perception of the respectfulness and relatability of the presenter influenced a change in attitude. For our model, we created 6 different videos from various individuals. After watching the videos, participants filled out a survey about if/how the video changed their minds, and if/how the presenter in the video was respectful or relatable. We then thematically coded the results.

Disciplines

Community Health and Preventive Medicine | Health Services Research | Other Public Health | Public Health Education and Promotion | Social Influence and Political Communication

Document Type

Event

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Using a reconciliatory model to change attitudes towards COVID-19

This research was designed to see if we were able to change university students’ attitudes about COVID-19 in regard to precautionary behaviors such as mask-wearing, social distancing and vaccinations using a reconciliatory model. The reconciliatory model has had success in evolution research and we wanted to assess its success here. Additionally, we wanted to test if students’ perception of the respectfulness and relatability of the presenter influenced a change in attitude. For our model, we created 6 different videos from various individuals. After watching the videos, participants filled out a survey about if/how the video changed their minds, and if/how the presenter in the video was respectful or relatable. We then thematically coded the results.